One of the biggest hesitations shop owners have in going digital is how to handle the implementation process. How well will your staff buy in? How will they understand the value of what a Digital Shop can provide? How long will it take for them to get the hang of it? On this week's episode of Digital Shop Talk Radio, we have Christoph Schopfer of Auburn Euro Motors on to discuss his shop's journey in going digital, what changes his shops had to make and what kind of advice he can give to shops who are considering going digital or who are new to the process.