It can be so easy to get caught up on earning the business of new customers that marketing to your current customers can become somewhat of an afterthought. On this week's episode of Digital Shop Talk Radio, we have guests Jim Saeli (DRIVE) and Frank Scandura (Franks European Service) on to talk about how to set yourself up for success when marketing to your current clients and what pitfalls to look out for. Jim is a senior service consultant, instructor and shop inspector for DRIVE. With more than 35 years of industry experience and having owned a shop of his own, Jim is a highly requested keynote speaker, specializing in areas of management, marketing and employee relations. Frank owns and operates Frank's European Service in Las Vegas. Along with running an exceptional automotive repair business, Frank is an accomplished public speaker and frequent contributor to Digital Shop Talk Radio.